| Continued from Page 1 "More Work or More Money? Most new start ups think they can have a share in the market by undercutting the prices of the larger companies. Some start ups sell based on being cheaper. The cheap never grow out of being "Start Ups" since they always work themselves out of business without considering the minimum profits. If the price is your only advantage over others, you better change your line of business before you have to put a job application at your nearby fast-food restaurant. Although people shop around for the best value, the wise and the best clients never buy simply because of the cheapest offers. Those who buy from the bottom of the line price supplier are the "Cheapest" and "Most Difficult" Clients. Their money is the hardest earned and is going to be the the hardest spent. They knock your price down and look for opportunities to not pay you. As some colleagues put it "the cheap customers Rape you before they pay you"; and you must be lucky if they pay you in full. They have know appreciation of value, no respect for your hard-work, and no understanding of the quality. Yet, they are picky and difficult. While they may not understand quality, they know how to mimic quality oriented people when it comes to pay the pitiful money that they have to give you for your material, sweat, and skills. Mercedess Benz or Cadilac have never been shy or apologetic for not being the cheapest. Stone business serves those who appreciate the beauty and them who pay. Valueless rocks from the nature worked into invaluable marvels of art and industry is not a something that every cheap person deserves having. Stone industry is not a place for people breaking their backs and those of others to put cheap stone in some arrogant frugal clients houses. Stone industry is the place for proud men and women who understand the value that their great art and wonderful industry can ad to Rocks and have the skills to get the value they deserve out of it. Good Salesmanship is presenting the value to the clients and making sure they appreciate it. You do not need salespeople to sell at the cheapest price. Any vending machine can do that. Close your shop and auction your work on the eBay. At least you get the highest bidder of the cheap ones bidding on you. In the coming issues we will discuss the techniques of how to get the maximum value for your products and services, price prestige, and how to shed the worst of all clients and let your competitors have fun with them. |
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| Stone Expert Magazine |
| Mercedess Benz or Cadilac have never been shy or apologetic for not being the cheapest. Sell Your Quality. They are in fact Proud to be Expensive |
| When you are the Cheapest in Your City who will buy from you? Think again. |
